A collaborative brand between Kenya and South Africa, Lalesso was at the founding forefront of the fair fashion movement. Founded after Alice Heusser and Olivia Kennaway met in fashion school, the brand went on to establish itself as a global resort wear brand. I consulted the brand as creative director, conceptualising, styling, and choreographing runway shows for Cape Town and Johannesburg fashion weeks respectively. Furthermore I managed PR and press correspondence and worked on campaign shoots in front and behind the camera in the foundational years of Lalesso.